The Trade Desk reaffirmed its partnership with Walmart despite reports suggesting Walmart ended exclusivity, allowing shopper data to be used on rival platforms. Both companies plan further collaboration, though Walmart explores new ad-buying options amid concerns about fees.
Key Takeaways
-
Walmart removed an exclusivity clause from its partnership with The Trade Desk, making Walmart’s shopper data accessible to other platforms.
-
Both companies insist their relationship remains strong and collaborative, with plans for further innovation and partnership expansion.
-
Rising competition, especially from Amazon, and discontent over fees have led Walmart to consider alternative ad-buying solutions.
8th & Walton is based in Bentonville: Walmart is our neighbor! Contact us today to set up a free consultation and see what a hometown advantage can do for your company.
