L’Oréal Paris Elvive’s new Glycolic + Gloss collection will debut exclusively at Walmart on August 1, expanding Walmart’s beauty assortment with advanced, science-driven haircare. The line features a shampoo, conditioner, and leave-in serum. Walmart aims to reinforce its commitment to high-quality, innovative self-care products through this partnership, which follows two previous Walmart-exclusive L’Oréal releases.
Key Takeaways
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Walmart elevates its beauty aisle by exclusively offering L’Oréal’s latest, tech-forward haircare collection.
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The Glycolic + Gloss range introduces glycolic acid, with promises of significantly smoother and shinier hair.
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This launch targets Gen Z consumers and strengthens Walmart’s reputation for trend-driven, innovative beauty assortments.
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