Walmart & Target store brands gain traction — SupermarketNews.com

By 8th & Walton | on December 9, 2024

Walmart & Target’s new private labels have caught on with consumers:

“The firm’s Private Label Trends report revealed that Walmart’s Bettergoods and Target’s Dealworthy were the two fastest-growing private-label brands on the market for the year.The two brands, both of which were launched in 2024, increased their sales volume by more than 200%.“

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About the Author

8th & Walton consists of retail industry experts with a combined 200+ years of Walmart and Walmart supplier experience. Having helped hundreds of CPG companies in their efforts to be better supplier partners to the world's most influential retailer, the 8th & Walton editorial team prides itself on being a go-to resource for Walmart supplier news and insights.

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