Walmart still strives for e-commerce share — PYMNTS.com

Walmart continues to make strides in e-commerce, continuing its quest to catch up with Amazon:

“Walmart’s eCommerce share has risen since Q1 2019, from 4.9% to 7.8% in Q3 2024, the report noted. This growth illustrates a strategic shift toward prioritizing online retail as part of its plans to capture a larger share of the retail market. Key to this strategy is Walmart+, the retailer’s subscription service aimed at competing with Amazon Prime, offering perks like free grocery delivery — critical since groceries are Walmart’s dominant category. Walmart’s share of grocery spending is seven times greater than Amazon’s, the report said.“

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