Walmart is revamping its beauty business under VP of Merchandising Vinima Shekhar, transforming stores and assortment to become a leading destination in the category.
Key Takeaways
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Strategic transformation: Walmart’s beauty overhaul centers on a four-pillar strategy: experience, product, value, and cultural relevance.
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Elevated in-store experience: Updated layouts, digital shelf technology, and curated brand sections create specialty-store appeal while maintaining mass-market accessibility.
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Expanded brand portfolio: The retailer is adding exclusive collaborations and prestige lines.
