Walmart+ promotes half-price membership before Prime Day — RetailWire.com

Walmart is offering a half-price deal on its Walmart+ membership. The deal is happening right before Amazon’s Prime Day sale:

“For the past decade, Amazon’s annual Prime Day event has become a staple in American retail, significantly boosting new memberships for the company. In response to this competition and wanting a piece of the pie, Walmart has launched its own membership deals, aiming to capture some of the market share.“

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