Walmart will eliminate synthetic dyes and 30 other additives from all private-label food products, including those from Great Value, Marketside, and Better Goods, by January 2027, in response to growing consumer demand.
Key Takeaways
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Major ingredient overhaul: Walmart is removing synthetic dyes and over 30 other additives from its private-label food items, impacting more than 1,000 products and signaling a shift toward cleaner ingredient lists.
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Consumer-driven change: The retailer’s move directly responds to customer preferences for simpler foods.
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Industry influence: Walmart’s decision could accelerate similar moves across the food sector, as companies face increasing scrutiny over chemical additives.
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