Pinterest and Walmart have introduced a new feature that lets users add recipe ingredients from Pins directly into a Walmart cart.
Key Takeaways
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Seamless recipe-to-cart flow: Pinners can tap a “Shop Ingredients” button on recipe Pins to add items directly to a Walmart cart, then complete the purchase in the Walmart app.
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Flexible, localized shopping: Users can swap ingredient products, view current pricing, and select a preferred Walmart store for pickup or delivery.
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Strengthening commerce positioning: By turning high-intent recipe browsing into shoppable experiences, Pinterest deepens its role as a commerce companion.
