Walmart and Nordstrom are leaning on print catalogs this holiday season to expand their reach in the home category and beyond.
Key Takeaways
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Walmart enters home print marketing: The “Walmart Home” catalog signals the retailer’s push to build credibility in home furnishings.
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Nordstrom blends emotion and variety: Its holiday catalog uses tactile design and a wide range of products to connect emotionally and reinforce brand warmth through tradition.
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Print catalogs make a comeback: Both retailers reflect a broader trend of leveraging nostalgic, tactile media to inspire purchases amid digital saturation.
