Walmart is targeting tweens with its new Weekend Academy collection, featuring 65 fashion-forward yet budget-friendly pieces, most priced under $15. The line responds to growing challenges in the tween apparel market, including a fickle customer base, shifting social media trends, and the need for more personal style options.
Key Takeaways
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Walmart’s Weekend Academy aims to capture tweens with low prices and on-trend styles.
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Tween fashion is increasingly driven by social media and rapidly changing trends.
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Retailers face difficulty meeting tweens’ desire for both individuality and age-appropriate choices.
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