Walmart has announced a partnership with OpenAI to enable direct shopping through ChatGPT, letting customers browse and check out from Walmart and Sam’s Club within conversations.
Key Takeaways
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New AI-enabled shopping channel: Walmart and Sam’s Club customers can now chat, browse, and complete purchases entirely through ChatGPT using Instant Checkout.
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Introduction of agentic commerce: Walmart’s digital shopping model leverages agentic AI to predict and fulfill customer needs automatically, beyond simple query responses.
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Part of a wider trend: The move aligns Walmart with other retailers like Shopify and Etsy, signaling continued retail investment in conversational AI commerce.
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