Walmart’s marketplace has exceeded 200,000 active sellers for the first time, driven by its fastest seller acquisition rate ever. In just five months, 44,000 new sellers joined, nearly matching 2024’s total. The growth is heavily influenced by international sellers, especially from China, who now represent over a third of the platform.
Key Takeaways
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Walmart Marketplace is on track for its highest growth year, with 44,000 new sellers in five months.
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International sellers, particularly from China, now make up a significant share of new additions.
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The platform’s rapid growth enhances selection but complicates quality control and brand management.
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