Walmart is tightening marketplace restrictions for beauty and personal care sellers, limiting access to brand owners and authorized distributors. Affected sellers now face immediate listing removals and must undergo enhanced vetting, including proof of seller experience and detailed documentation such as FDA and chain-of-title paperwork.
Key Takeaways
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Only brand owners and authorized distributors can list beauty and personal care products, excluding many third-party sellers.
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Sellers must provide extensive documentation, including regulatory and ownership proof, to maintain or regain listing privileges.
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Rule changes favor established brands and increase operational burdens, likely reducing marketplace diversity among smaller sellers.
