Walmart leads in back-to-school spending — ChainStoreAge.com

Walmart has captured 34% of back-to-school spending :

“Walmart is capturing a leading 34% of back-to-school spending, according to a survey of 2,000 parents/guardians of school-aged children and analysis of verified school supply purchase data from Numerator. Amazon and Target follow in the second and third spots, respectively, with Amazon having moved past Target in 2023.“

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