Walmart launches Spicy Summer promotion — SupermarketNews.com

Walmart is tapping into BookTok for its latest summer promotion:

“Walmart’s limited-edition Spicy Books Hot Sauce set, which is packaged to look like a book, includes five Melinda’s hot sauces, each corresponding to a level on the spice scale – from mild to burning — that BookTok users have applied to their hottest romance reads. The set is available online only at Walmart.com on a special Spicy Summer landing page for $14.98 while supplies last.“

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