Rising prices and slowing wage growth are pushing lower- and middle-income Americans, including many longtime Walmart shoppers, to scale back discretionary purchases. As a result, Walmart is attracting more affluent consumers through store renovations, upscale merchandise, and a shift in image to appeal across income tiers, all reflecting a widening economic divide.
Key Takeaways
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Shift in consumer spending: Many lower-income shoppers are prioritizing essentials like groceries amid inflation.
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Walmart’s evolving customer base: The retailer is increasingly drawing upper-income shoppers through store upgrades and higher-end products.
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Economic polarization deepens: The widening “K-shaped” economy shows affluent consumers maintaining strong spending power while lower-income households struggle.
