Walmart has joined forces with Google to integrate its product ecosystem into Google’s Gemini AI through a new Universal Commerce Protocol, signaling a shift toward ‘agentic commerce.’
Key Takeaways
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Walmart and Google advance agentic commerce: The collaboration brings Walmart’s product catalog into Google’s Gemini AI, blending voice and text interactions to facilitate natural, real-time shopping.
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AI-driven personalization strengthens loyalty: By linking user accounts, Walmart can suggest complementary items, merge carts, and extend Walmart+ and Sam’s Club benefits across platforms.
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Speed and convenience remain priorities: Customers can receive deliveries in as little as 30 minutes.
