Amazon extended its Prime Day sale to four days but faced growing competition from Walmart, whose overlapping Deals event drew more web traffic and spending growth. While Amazon remains the top force in US e-commerce, Walmart’s success this year highlights changing consumer behaviors, with shoppers crossing platforms and prioritizing deals on essentials.
Key Takeaways
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Walmart saw a 24% surge in online spending during its Deals event, outperforming Amazon Prime Day’s growth.
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Consumers increasingly compared prices across retailers, with many Amazon Prime Day shoppers also purchasing from Walmart.
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Both sales reflected a shift toward buying everyday essentials rather than big-ticket items during ongoing economic uncertainty.
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