Walmart fintech adds phone plan — CNBC.com

Walmart-backed fintech firm OnePay is launching OnePay Wireless, a $35 unlimited 5G plan offered in partnership with startup Gigs and running on AT&T’s network.

Key Takeaways

  • OnePay expands into telecom: The new plan reinforces OnePay’s strategy of building a super app with financial and lifestyle services beyond banking.

  • Low-cost wireless offering: At $35 per month, the service aims to undercut average phone bills while removing typical barriers like credit checks or activation fees.

  • Partnership-driven growth: Gigs and AT&T stand to benefit by lowering acquisition costs, while OnePay gains new revenue streams and customer stickiness.

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