Walmart has launched a touring campaign called “Walmart Delivers,” converting five delivery trucks into mobile experiences that will visit events across ten major U.S. cities through November 2025. The activation features interactive activities, giveaways, and a curated selection of Walmart merchandise, all shoppable via QR codes. The tour supports Walmart’s “Who Knew?” campaign, aiming to reshape public perceptions about the retailer’s breadth of products and services.
Key Takeaways
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Walmart is using experiential marketing to engage customers at live events and city parks.
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The campaign highlights unexpected merchandise, promoting Walmart’s variety beyond traditional expectations.
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On-the-go shopping is enabled by QR codes, merging physical and digital retail experiences.
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