Walmart debuts private brand mountain bike — Walmart.com

Walmart has launched a private brand mountain by Ozark Trail:

“Inspired by the hundreds of miles of world-class trails surrounding its home in the Ozark Mountains, Walmart is entering the season strong, introducing its first-ever private brand mountain bike from Ozark Trail. These bikes are built to bridge the gap – affording new riders an exceptional entry to the sport, while offering those with a little more experience a new way to get the tires dirty.“

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