In a recent interview with Beet.TV, Ryan Mayward, SVP of Retail Media Sales at Walmart Connect, explained how the division has led the expansion of retail media beyond retailers’ own sites and apps by linking media exposure with sales.
Key Takeaways
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Retail media’s expansion: The field now extends beyond sponsored listings and onsite ads to off-site channels like connected TV, social media, and audio.
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Omnichannel impact on sales: Walmart Connect data shows brands using multiple ad formats see stronger sales and more new customers.
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New budget strategy: As retail media connects brand awareness with measurable sales, marketers are rethinking national media spending to favor these data-driven campaigns.
Additional Resources:
Additional Resources:
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