Walmart’s Bentonville Culinary and Innovation Center is hard at work helping the company reach its goal to remove many additives, flavors, and dyes from its private-label food brands by 2027.
Key Takeaways
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Clean ingredient commitment: Walmart plans to remove synthetic dyes, artificial flavors, and other additives from all private-label food brands, with 90% already meeting the standard.
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Customer-led innovation: Executives say consumers increasingly seek simple, recognizable ingredients.
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Affordable, elevated offerings: With 70% of Bettergoods items under $5, Walmart aims to deliver modern, trend-inspired foods without premium pricing.
