The Salvation Army and Walmart Canada are partnering for Fill the Kettle Day, during which Walmart will match in-store kettle donations up to $100,000 to support families facing rising costs and financial stress, while advancing a broader $22 million Christmas Kettle Campaign and year-round social service programs.
Key Takeaways
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Matching donations amplify impact: On Fill the Kettle Day, Walmart Canada matches customer donations to Salvation Army kettles, doubling contributions up to a $100,000 cap in a single day.
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Rising need for basic support: Growing pressures from food, housing, and essential service costs are driving more than three million annual visits for assistance, including food hampers, toys, shelter, and meal programs.
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Long-term partnership fuels programs: Since 2007, Walmart Canada and its customers have contributed over $44 million, backing local services such as recovery, housing support and life-skills training that help people move out of poverty.
