Lane Bryant has launched its first major retail expansion into Canada through an exclusive partnership with Walmart Canada, offering a trend-forward plus-size collection available online and in 320 stores nationwide.
Key Takeaways
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Strategic expansion: Lane Bryant’s debut with Walmart Canada marks its first large-scale retail entry into the Canadian market.
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Inclusive offering: The collection, available in sizes 1X–6X, broadens Walmart’s fashion assortment.
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Collaborative venture: The launch stems from a licensing partnership with Centric Brands and KnitWell Group.
Additional Resources
Introduction to Walmart Canada’s Supplier Information Manual with Heather Reid — 3-Minute Insights
