Klarna has partnered with Walmart Canada to bring its “buy now, pay later” service to the retailer’s more than 400 stores, making Walmart Canada the largest omni-retail partner for Klarna in the country. Customers can now use BNPL online, via mobile, and in-store for purchases above $50.
Key Takeaways
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Walmart Canada adoption: The deal makes Walmart Canada the largest retailer in the country offering Klarna’s flexible installment payment system, boosting its customer convenience strategy.
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Exclusive partnership: Klarna remains Walmart’s exclusive BNPL provider, reinforcing its competitive edge while also enabling Walmart-backed OnePay to expand installment loan offerings.
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BNPL market strength: Klarna continues to lead the BNPL market, supported by major funding agreements, while consumer data shows BNPL significantly shapes purchasing behavior.
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