Walmart benefits from Amazon Prime Big Deal Days “halo” — ChainStoreAge.com

Walmart and other retailers saw sales and e-commerce site visit boosts during the week of Amazon’s Prime Big Deal Days:

“Walmart hosted a sales extravaganza called Walmart Holiday Deals Oct. 8-13 (with early access to some discounts for members of the paid Walmart+ loyalty program). According to Spreetail data, gross merchandise value (GMV) increased by 22% from the previous week, with 15% boost in quantity sold and 10% traffic growth compared to the prior week.“

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