Walmart and Amazon vie for digital ad dollars — PYMNTS.com

Both Walmart and Amazon are ramping up their efforts to develop their ad networks:

“Additionally, Walmart’s retail media business, Walmart Connect, is looking to expand its roster of in-store advertisers, Adweek reported. The retailer is reportedly trying to get companies that do not sell through Walmart, such as financial firms and restaurants, to purchase ads on the retailer’s in-store screens, such as those on self-checkout kiosks or televisions.“

8th & Walton is based in Bentonville: Walmart is our neighbor! Contact us today to set up a free consultation and see what a hometown advantage can do for your company.