Walmart’s 2025 Retail Rewired Report highlights how agentic AI is central to retail transformation. The report finds trust in AI-based shopping recommendations now rivals influencer endorsements, with 27% of shoppers preferring AI suggestions. Consumers increasingly seek digital assistants that simplify shopping tasks while preserving enjoyment, and retailers must keep pace by aligning AI innovation with evolving expectations.
Key Takeaways
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AI recommendations are now as trusted as influencer endorsements, with a significant share of consumers preferring AI guidance.
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Shoppers value practical, time-saving AI tools but want to maintain control over their shopping decisions and data.
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Trust in AI varies by product category, with higher comfort for routine purchases and a continued desire for human involvement in big-ticket decisions.
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