At Norwegian grocery stores, electronic shelf labels allow prices to change within seconds, responding to competitors and market shifts. This technology, increasingly present in U.S. chains like Kroger and Walmart, raises concerns among lawmakers and consumers about potential price hikes during high-demand periods. Retailers, however, emphasize these labels are intended to improve efficiency and reduce waste, not enable rapid surges in pricing.
Key Takeaways
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Electronic shelf labels enable near-instant price updates, a growing trend in both Europe and the U.S.
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U.S. retailers highlight operational efficiency, but consumers and lawmakers worry about possible opportunistic price increases.
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Most price changes are expected to be infrequent and aimed at reducing costs or waste, not at sudden markups.
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