Thrifty consumers turn to Walmart — PYMNTS.com

Financially struggling consumers are changing their shopping habits. Many are turning to Walmart:

“These consumers are more inclined to shop at retailers known for their value, such as Walmart. When surveyed about their most recent purchases, 28% of financially struggling consumers named Walmart as their retailer of choice, a figure 27% higher than the average consumer. The draw of Walmart and similar stores lies in their ability, afforded by their scale, to offer lower prices on essential goods, which is crucial for consumers with tight budgets. The broad range of affordable products allows these shoppers to stretch their limited funds further.“

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