The story of Walmart’s Great Value brand — RetailWire.com

By 8th & Walton | on January 1, 2024

End Cap

Great Value is Walmart’s private label grocery brand. Retail Wire has the scoop:

“Walmart conducted tests on more than 5,250 products to guarantee the quality of Great Value items. They also conducted over 2,700 consumer tests to compare the sensory aspects of Great Value products against national brands. Additionally, they modified the formulas for 750 items and introduced more than 80 new products.“

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About the Author

8th & Walton consists of retail industry experts with a combined 200+ years of Walmart and Walmart supplier experience. Having helped hundreds of CPG companies in their efforts to be better supplier partners to the world's most influential retailer, the 8th & Walton editorial team prides itself on being a go-to resource for Walmart supplier news and insights.

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