Tariff fears & Easter holiday drove April spending — ChainStoreAge.com

Photo by Markus Winkler on Unsplash

U.S. retail sales climbed in April as consumers accelerated purchases to avoid anticipated price hikes from upcoming tariffs. Core retail sales, which exclude restaurants, auto dealers, and gas stations, rose 0.9% from March and 7.1% compared to last year. Total retail sales, including restaurants but excluding autos and gasoline, increased 0.72% month-over-month and 6.8% year-over-year. For the first four months of 2025, total sales were up 5.1% year-over-year, while core sales grew 5.5%.

The National Retail Federation attributed the gains to consumers moving up purchases ahead of tariff-driven price increases, as well as the timing of Easter, which fell in April this year.

Key Takeaways:

  • Core retail sales rose 0.9% month-over-month and 7.1% year-over-year in April.

  • Consumer spending was boosted by efforts to avoid higher prices from expected tariffs and the timing of Easter.

  • Most retail categories saw annual growth, especially digital products, electronics, and groceries.

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