Most U.S. consumers remain uneasy about tariffs, with 87% worried about higher costs impacting personal finances. Concerns span essential categories such as groceries and fuel, while awareness has declined since the initial announcement. Many anticipate adjusting their shopping habits to offset tariff-driven price increases and potential economic downturn effects.
Key Takeaways
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Widespread financial concern: A strong majority of consumers fear tariffs will drive up costs in critical areas like groceries, gasoline, and medical supplies.
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Shifting awareness patterns: While initial focus on tariffs was high, consumer attention declined as updates became routine and media coverage shifted.
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Shopping behavior changes: More than 80% expect to modify spending, with many cutting back, seeking discounts, or switching to lower-cost retailers.
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