Major retailers are lengthening their summer sales events to compete with Amazon’s expanded four-day Prime Day. Walmart’s event now runs six days, nearly matching Target’s Circle Week, while both offer early access perks for members but remain open to all shoppers. Target is focusing heavily on back-to-school deals and exclusive product launches, while Walmart emphasizes discounts across electronics, home goods, and holiday items.
Key Takeaways
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Retailers are extending summer sales events to attract more shoppers and compete with Amazon.
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Target and Walmart offer exclusive membership perks but keep sales open to all customers.
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Target is emphasizing back-to-school deals and exclusive launches, while Walmart highlights broad discounts and holiday pre-orders.
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