Easter spending is poised to hit a record $24.9 billion this year, with consumers planning to spend an average of $195.59 each. Discount retailers are expected to benefit most as families stock up on candy, food, and gifts following a tough winter and rising enthusiasm for seasonal shopping.
Key Takeaways
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Record holiday growth: Easter spending is projected to reach an all-time high of $24.9 billion.
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Discount stores leading: Major discounters remain shoppers’ top destinations.
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Tradition drives buying: More than half of shoppers cite tradition as their main motivation, though displays, sales, and family shopping experiences also play a role.
