Nearly 80% of retail shoppers are “uncommitted,” frequently switching between stores and prioritizing their own needs over brand loyalty. Many compare prices and use online resources to discover new products, making last-minute decisions about where to shop, dine, or buy fuel. Loyalty and rewards programs are key tools for retailers to attract and retain these shoppers, as a significant portion would switch stores for such incentives.
Key Takeaways
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Most shoppers lack brand loyalty and make last-minute decisions on where to shop.
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Online resources and price comparisons heavily influence uncommitted shoppers.
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Loyalty and rewards programs are effective at attracting and retaining these customers.
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