Inflation concerns are shaping Black Friday shopping plans this year, with most Americans expecting to adjust their spending but still committed to holiday gift purchases.
Key Takeaways
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Inflation shifts spending patterns: Nearly 7-in-10 Americans will adjust their shopping plans due to inflation, with sizable groups planning to spend both less and more.
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Budgeting more of a priority: The vast majority of shoppers intend to set a budget, though impulse purchases continue to account for a significant share of Black Friday purchases.
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Men and Gen Z fuel spending: Men and Gen Z are more likely to spend more despite inflation, while women and millennials lean toward reducing expenses.
