Hispanic consumer spending growth has slowed sharply in 2025, falling to just 0.8% per household after leading all non-White groups a year prior.
Key Takeaways
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Spending growth slowdown: Hispanic household spending growth dropped from 3.2% in 2024 to 0.8% in 2025, marking the first time since 2021 that White households outpaced Hispanics in absolute spend.
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Inflation and economic strain: Rising prices, financial insecurity, and fears of recession are leading Hispanic consumers to prioritize groceries and essentials while cutting back on higher-ticket and discretionary purchases.
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Values-driven consumption: Hispanic consumers are more likely than other groups to align purchases with brands that share their values, with 60% willing to abandon companies over political or social stances.
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