Private brands are gaining momentum as food retailers continue to prioritize them for growth, differentiation, and e-commerce expansion. A new industry survey commissioned by FMI – The Food Industry Association reveals a strong executive commitment to store brands.
Key Takeaways
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Private brands remain a top priority: 95% of executives view them as crucial, and 86% plan bigger investments by 2027.
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Shift from price to value: Retailers now emphasize best value and premiumization over simply offering the lowest prices.
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E-commerce boosts visibility: Nearly 85% of private brand assortments are online.
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