Survey: Customer experience critical to brand success — ChainStoreAge.com

A customer’s experience with a brand has a huge impact on whether that consumer will continue to purchase the brand’s products:

“Most (70%) of consumers say they will abandon a brand after just two negative experiences, while nearly a quarter will stop purchasing from a brand after only one bad experience, revealed a new report from customer experience platform provider Emplifi. Nineteen percent said they will part ways with a brand after three bad experiences, and 11% will do so after four.“

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