Nearly nine in 10 U.S. consumers plan to shop in physical stores during the final days before Christmas, highlighting a strong finish for the 2025 holiday season.
Key Takeaways
-
In-store resurgence: Physical stores remain central to last-minute purchases, with 88% of shoppers planning in-person visits and nearly 60% of spending tied to store activity.
-
Price pressures persist: Although 91% of consumers say higher prices affect their buying decisions, value-driven behavior is keeping overall demand strong.
-
AI adoption grows: Over half of shoppers expect to use AI to find deals and ideas, with Gen Z and millennials leading the way in digital shopping tools.
