Study: Younger shoppers shop both online and in-store — PYMNTS.com

A recent study showed that younger consumers prefer a mix of shopping online and in-store:

“The study found that 78% of millennials, 76% of bridge millennials and 73% of Gen Z shoppers buy groceries across both digital and physical channels. Conversely, only half of Generation X consumers and 21% of baby boomers and seniors do the same.”

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