Study: Generational differences in private label purchases — GroceryDive.com

A recent study showed generational differences between consumer purchases of private label goods:

“PDG’s findings show that older shoppers are buying more private label goods than younger consumers, with consumers aged 35 to 54 and aged 55 and older purchasing private label items across an average of 8.9 and 8.4 categories, respectively. Consumers aged 18 to 35 purchase private label from an average of 7.3 categories.“

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