Study: Generation gap in consumer holiday ad mediums — ChainStoreAge.com

A recent study shows that there is a generation gap when it comes to holiday retail promotions:

“According to a new survey from SaaS mobile app solution provider Bryj, nearly half (47%) of consumers think it’s appropriate for retailers to begin advertising for holiday deals around Thanksgiving and Black Friday, but no earlier. The most preferred methods consumers like to receive ads are through email (55%), TV or streaming commercials (49%), and social media (39%).”

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