Study: Consumers unaware of environmental impact of home delivery — RetailWire.com

 

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A recent study indicates that even those consumers who consider themselves environmentally conscious may not understand the impact of having goods delivered to their homes:

“‘We found that many consumers are committed to making more sustainable choices, but more than 80% of them do not inherently consider or understand the adverse sustainability implications of having online purchases shipped directly to their homes,’ researchers from the Sam M. Walton College of Business at the University of Arkansas and Texas Christian University’s Neeley School of Business wrote in a column in the Harvard Business Review.

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