Study: 36% of consumers plan to shop Labor Day sales — ChainStoreAge.com

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36% of U.S. consumers plan to shop the sales this Labor Day weekend:

According to Numerator’s 2024 Labor Day Intentions Preview, 36% of U.S. consumers expect to shop during this year’s Labor Day sales, with shoppers fairly evenly split between in-store and online. Thirty-six percent plan to shop online sales only, 28% plan to shop in-store sales only and 36% plan to shop both.

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