Nearly seven in 10 consumers are purchasing more private-label grocery products amid inflation worries and economic concerns.
Key Takeaways
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Private label popularity is rising: A 69% majority of consumers now buy more store brands, a significant increase from earlier in 2025, driven by inflation concerns.
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Category performance varies: Private labels dominate in essentials such as cheese, eggs, and bottled water, while national brands still lead in indulgent and lifestyle categories like yogurt and candy.
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Club stores gain traction: With nearly 60% of consumers switching shopping venues for savings, club chains are benefiting from trust in their own-brand assortments and bulk-value appeal.
