Store brand sales increase — GroceryDive.com

Private brands continue to thrive in the grocery segment, as inflation-weary consumers seek to save on food spending:

“House brands proved especially popular as inflation soared in 2021 and 2022, with retailers adding a slew of new brands to their portfolios and executives making a point of highlighting their private label penetration on earnings calls. Last year, store brands accounted for a record 20. 7% of grocery unit sales, according to the Private Label Manufacturers Association.“

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