Mid-market retailers face growing pressure as consumer spending splits between essentials and indulgences. According to new findings, Amazon dominates discretionary purchases, while Walmart secures everyday essentials.
Key Takeaways
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Walmart anchors essential spending: The retailer’s dominance in grocery and household necessities underscores its strength in the “need-based” half of consumer budgets.
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Amazon captures discretionary spend: Amazon leads in high-margin categories like electronics, apparel, and hobby goods.
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Mid-market retailers risk obsolescence: As consumers divide their shopping behavior between necessity and indulgence, retailers that fail to specialize in either could lose relevance.
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